TLC technological changes will affect transversely all Industries

TLC technological changes will affect transversely all industries.

I read this is interesting comment in the interview to Francesco Caio (Il Sole 24 Ore June 21, 2006).

In the interview Francesco Caio was saying that:

Today is authorized an universal communication for all type of information thanks to broadband, easy to use terminals, and Internet Protocol. As a consequence the barriers between Media and TLC are breaking.

Working with Financial Services CEOs I’m observing also that the role of technological innovation in the market and particularly in the Financial Services sector is destined to dramatically grow either for the retail/private part, either for the corporate part. The growth will be particularly focused on the extended connectivity between Financial Institutions and the Stake holder’s world and towards the Corporations and the Local/Central Public Administration.

The reasons reside in the set of social and business trends that I am profiling from a:

• Social point of view the principal phenomena in act are: population aging, growth of the number of single, I-Generation (Internet usage is growing vertically), “global tribalism” (there is a growing interactive participation i.e.blogs…), social differences increase
• Business point of view will continue: growing the migration from “product” production to “service” furnishing, embracing of the dynamic pricing modality, the development of global micro-business, the company approach characterized from a pro-active transparency

So let’s examine how are then affected the different industries' profile:

• TLC operators: will enter TV distribution and even the TV contents. Consumer is the king in choosing the content of the services and he will be ready to pay the giver of contents (media) more than the “go-between” (carrier). So the good Media have something to say, and the TLC operators will concentrate in the network management, where there are improvement margins.
• Financial Services: to marshal a privileged access to the world of the technological evolution will become, during the next years, a relevant success factor to the same level of the capacity to recognize and develop, in a short time, new solutions to implement in the bank’s commercial network or to directly to offer to the bank’s customers.
• Media companies will embrace Internet. Myspace (Murdoch) million of users use the site to share their profiles, photos. The Guardian, National UK newspaper, has given priority to media information on-line. The construction of palimpsest starts to creak in fact, nowadays, Television News and Shows can be seen on-demand.
• Advertising is migrating towards Internet. They are experiencing a fragmentation of the audience. Individuals and families are spending more time on Internet. Media and Advertising Top Executive met last month in London to capitalize on the surging popularity of “social networking” web. The old saying: “Half the money I spend on advertising is wasted; the trouble is I don't know which half!” still applies to the advertising on paper since half of the advertisement is useless because does not reach the desired target. Different story is for the advertising on Internet, Google allows its client to understand if the message has been used!

Those trends, combined to the recent technological tendencies, will make fundamental the investment in the research and the technological innovation in all Industries as a mean to integrate the different expansion needs and to maximize the competitive advantage.

Please comments are welcomed

Lucio Vollaro

Comments

[pb]

The main problem to be solved is that Manufacturers (Ericsson, Alcatel, Nokia, Cisco, Nec, ...), TLC operators (fixed and mobile operators, local and international ones) and Sevices Providers (e.g. Banks, Insurance Companies, Media Companies, Advertising Agencies, and so on) must accept the fact that new processes are going to be established by the Market , for the fruition of the Value Added Services (services, not goods).

It means that new customers' behaviours are going to be imposed themselves, like waves very fast and quickly changeable.

How to do?
Mr. Charles Darwin has already provided the answer : not the strongest one, not the most intelligent one but the quickest one, to adapt himself to the new situation, will survive.