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In present days, there are strong interactions among goods selling, services selling and technologies.
Technologies used for establishing correct and winning value chains, suitable to address each right market segment, must be known and understood: they are not only tools, they are parts of the business model.
Those interactions need to use a method for selling, considering the business model in a wide sense, taking care of all the factors influencing the purchasing, from social aspects to individual features, to technology capability and so on.
That is the present main paradigm for applying a winning business model to the “one person market segment”, as market is defining itself in the last years.
Is it correct that some countries (e.g. USA, Japan, GB, France, Germany, etc) invested a lot in managers with “good” knowledge, in a “wide sense”? That now China is doing the same thing? Is the above mentioned investment the winning aspect for their success?

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