Reading an interesting interview to the Barclays Bank's CEO - John Varley - about "Banking Business goes back to the Branch Offices" I would like to draw some considerations.
Mr John Varley was saying:
Clients want services from the Branches AND the Internet AND the Telephone, non services from the Branches OR the Internet OR the Telephone. Clients should be free to choose to do banking operations at 2:00am in his home from his PC or at 10:00am in the Branch. It is not possible to think only to “cost cutting”, we have to go towards the Clients’ needs.
Therefore if the New Banking Business Model is “Client-centric”, as Mr John Varley was suggesting, with the main target to increase “market” penetration getting new Clients, there is the need for “a more effective retail model & transformation of branches” and the Banking Information Systems have to be re-designed.
In fact existing Banking Information Systems were “technology driven” and designed to support the Old Banking Business Model that was “Product-centric”, focused to “cost cutting”, non taking risks, and increasing revenue, via cross selling, on the existing Clients.
The new Banking Information Systems will be designed placing the Client’s needs at the centre instead of putting at the centre the Clients’ operations needs (technical forms).
Many information about the Client in the Old Banking Information System were hidden in the procedures and not in a unique Customer File.
So the in the New Banking Information System the Customer Information File will contain whatever it is conceivable about the Client:
- Client’s risk profile,
- Problems the Client had working with the Bank, and how and when the Bank has solved those issues
- Client’s claims
- Client’s profitability (gross and net)
Basel 2 it is not only a matter of reporting to ECB information about the Bank’s capital allocation, but a guide for the Bank to re-orient its activities toward a less risky category of Clientele.
Based on the New Banking Business Model, aimed at creating a competitive edge for a Retail Bank, the values disciplines are:
- Product leadership: offering superior innovation, image, and performance in their market
- Customer intimacy: offering expert advice and customization along with products and services to ensure the customer’s success
- Operational excellence: offering the best combination of low price, reliability, and ease of purchase in their markets.
And the New Banking Information Systems areas:
- Multi-channel: where “n” information could be delivered to Clients in “n” ways
- Business Intelligence: Intelligence of all information about:
- Client both internal and external
- a periodic Customers Survey
- a periodic Employees Survey
- Risk Model: create information to manage the risks (market, credit, and operational) to all levels from when the Client opens his account, and through all his transactional life in the Bank
Hoping that these considerations are of any interest I am waiting to share ideas about the New way of doing Retail Banking facilitated by the new technologies and by the emerging solutions.
Lucio Vollaro